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We are all set to launch our High Summer collection tomorrow and had a fantastic day on Saturday shooting the Lookbook and campaign images. However, there is a lot of hard work that goes into a new collection.
We source all fabric ourselves from various suppliers in the UK, keeping an eye on the prints that stand out to us and have a cute and vintage feel. We sample all pieces in house in order to tweak and refine the design and fit, and finally everyone is involved in the shoot, giving opinions and ideas on how to get the best shot, through to help with styling.
Here are just a few images taken behind the scenes showing the progression of the collection and don’t forget to check back with us tomorrow to see the new arrivals!